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Travel Expert: 6 Best Hidden Gems for Middle-Class Families in Asia

If you’re tired of visiting the same old international tourist spots, why not consider some hidden gems in Asia for your next getaway?

“These destinations are true hidden gems for families because they offer a unique blend of culture, adventure and relaxation without the overwhelming crowds of more popular spots,” said Duncan Greenfield-Turk, CEO of Global Travel Moments. “Families can explore authentic local experiences, enjoy nature and have plenty of child-friendly activities — all at a price that’s affordable for middle-class travelers. What makes them special is the balance between accessibility and the chance to discover something new and off the beaten path, making them perfect for a memorable family getaway.”

The following spots may not be on the typical tourist radar, but they still can provide a fun and adventurous vacation without the high price tag.

1. Hoi An, Vietnam

Hoi An, Viet Nam. Photo: Visit Hoi An

Greenfield-Turk said that you can look forward to exploring ancient streets, enjoying lantern-lit evenings and participating in family friendly cooking classes when visiting Hoi An. “Boat trips along the Thu Bon River are also popular, and nearby beaches like An Bang provide a calm retreat for children,” he said.

For a luxury stay, Greenfield-Turk recommended Anantara Hoi An Resort (five-star), offering family rooms and cultural immersion experiences starting from £130/$145 per night​. A more affordable accommodation option is the Almanity Hoi An Resort (four-star) from £85/$100 per night​, he said.

2. Langkawi, Malaysia

Greenfield-Turk described Langkawi as offering a balance of adventure and relaxation. “Visit the Sky Bridge, enjoy the beaches or take eco-tours through mangroves, perfect for curious children,” he recommended. “Langkawi’s beaches are child-friendly and resorts frequently offer family packages.”

If you’re interested in a luxury stay, Greenfield-Turk recommended The Datai Langkawi (five-star) from £350/$500 per night​. However, if a more affordable option is preferred, you can book the Berjaya Langkawi Resort (four-star) from £100/$125 per night​, he said.

3. Luang Prabang, Laos

“Families can explore the serene Kuang Si Waterfalls, take boat trips on the Mekong or visit the local night markets,” said Greenfield-Turk. “The peaceful atmosphere and kid-friendly activities like elephant sanctuaries make this a relaxed and culturally rich family destination.”

For those who prefer luxury accommodations, Satri House Secret Retreats (five-star) is £120/$150 per night​, according to Greenfield-Turk, while Villa Maly (four-star) is £70/$90 per night.

4. Gyeongju, South Korea

“Known as the ‘museum without walls,’ Gyeongju offers rich cultural experiences for the family, including visits to ancient temples, parks and museums,” explained Greenfield-Turk. “The tranquil city is also perfect for biking and exploring on foot.”

You can book a luxury stay at the Hilton Gyeongju (five-star) from £160/$200 per night​, he said. Or if you’re interested in saving money, book a room (or two) at the Commodore Hotel Gyeongju (four-star) from £85/$100 per night​.

5. Kuching, Borneo (Malaysia)

Greenfield-Turk said that families vacationing in Kuching, Borneo, can visit Bako National Park, take boat tours to see wildlife, like dolphins, or explore the Sarawak Cultural Village to learn about the local indigenous culture.

He recommended The Ranee Boutique Suites (four-star) from £95/$110 per night​ for luxury accommodations. For a more affordable option, he suggested Damai Beach Resort (four-star) from £75/$90 per night​.

6. Hakuba, Japan

Mike Humphrey, the founder of Events Hakuba and SkiTripsJapan.com, said that Hakuba, which is tucked away in the Japanese Alps, is the perfect spot for families to introduce their kids to winter sports.

“Japan is one of the safest countries in the world, and Hakuba is no exception,” he said. “Families can enjoy peace of mind while exploring the town and slopes.

“With the low Japanese yen, international visitors will find Hakuba incredibly affordable. You can get world-class skiing and cozy accommodations without breaking the bank.”

Humphrey said you can find accommodations for $150-$350 per night, and meals are $10-$20 per person. Additionally, ski passes are $40-$50 per day for adults with family discounts.

Humphrey also explained that Hakuba is an excellent place for children to learn to ski or snowboard, with plenty of ski schools and programs for beginners. “There are many English and Chinese-speaking instructors, so families worldwide feel welcome,” he said. Ski school runs $80-$120 per day.

“Beyond the slopes, families can enjoy sledding, snowshoeing and even relaxing in traditional hot springs,” he said. “There’s something for everyone.”

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